HONG KONG — The average real estate broker has a long list of tricks he uses to help people make the best of their property.
But in a city like Houston where real estate prices are skyrocketing, the real estate agents are increasingly using a few basic principles to help buyers navigate the market.
In the case of the Austin-based Austin Real Estate Group, that’s by using a simple but effective trick that has worked for many years.
“It’s like a checklist,” says David L. Buehler, president and CEO of Austin Real, a subsidiary of the Buehlers.
“You just put all the things you want and put them on there.
You want a big house.
You like a nice backyard.
You don’t want to have any neighbors.”
For decades, Buehl says, the Buesler’s real estate team has been trying to make the most of what they’ve got.
That includes using real estate data, and by doing so, they’ve been able to make it easier for buyers and sellers to find the right house.
“There’s a lot of real estate out there that you don’t know,” he says.
“There’s an abundance of inventory.”
It’s a fact Buehaus has come to recognize.
Austin’s realtors were among the first to notice a pattern emerging in the way the market was trending: a significant jump in home prices that started in 2009.
At the same time, demand for new homes, particularly for luxury ones, had been rising in Austin.
For some time, Bueshler says, he’d noticed a “gut feeling” in the market: People wanted to own a home that would hold them for a long time.
Bueshl had no idea what that was until he got into real estate and started looking into realtor jobs.
“I knew from the first day, you’re going to have to have the right type of buyer,” he recalls.
“We’re not just building houses, we’re building properties.”
Austin realtores are now among the most sought-after properties in Houston, where new homes have been on the market for years, with the average asking price climbing more than 30% annually from 2010 to 2016.
Austin Real is one of the few realtress-led companies to offer these listings, and the company is using that data to help it target potential buyers.
“If you look at the inventory that we have in the Austin market, you see that we’ve been building a lot over the past year or two,” Buehnels said.
“That’s not a coincidence.
There’s a reason why it’s been a great market for us.
It’s a very competitive market.”
But Buehoffers’ realtorship business is far from unique.
In addition to his Austin-area operations, Bucehles oversees about 100 other companies across Texas, Arizona and California.
Many of his companies are part of a larger real estate industry, such as Home Depot or Home Depot HomeServices, which sell homes for less than $300,000.
But Austin is an exception.
Realtors and agents aren’t the only people looking to use data to figure out what they want to buy.
They are also looking for information on how a property will perform on the buyer’s financial and emotional well-being.
“The biggest thing is getting the buyer to buy it,” says Steve Schott, president of the Houston-based Property Solutions.
“The next thing is, what are the problems that we can fix, and what can we do to make them better.”
The real estate market in Houston is driven by a variety of factors, including home prices, inventory and the number of properties available for sale.
Bucehoff, who has been in real estate for 30 years, believes that a holistic approach is needed.
“If you want to make a house for yourself, you need to know the real cost,” he said.
Realtors, agents and other professionals all want to help the market move in the right direction.
But for many, the only way to make their jobs easier is to look at what other real estate professionals and agents are doing.
“You want to be an expert on a topic that’s trending,” Schott says.
“We’re constantly changing, and we’re always evolving.
We need to look to the next step.
And we need to make sure we’re not missing any opportunity.”
Buehners real estate group has a strong focus on helping buyers find homes.
It has a mobile app that lets people quickly and easily search for homes they might want to sell, while they can also view inventory.
BUEHENS office also has a section dedicated to helping realtresses find buyers for properties.
“What we’re trying to do is provide as many options as possible to the realtourists